A grand opening ceremony for the Fourth China (Ningxia) International Wine Culture and Tourism Expo is held in Yinchuan on Aug 9. [Photo/chinadaily.com.cn]

The Fourth China (Ningxia) International Wine Culture and Tourism Expo, titled "A Marvel to the World: Good Wine Originates from Unique Terroir," commenced in Yinchuan, capital of Northwest China's Ningxia Hui autonomous region, on Aug 9.

Over 440 distinguished guests from both domestic and international wine circles gathered in the picturesque region of Ningxia, often referred to as "Jiangnan Beyond the Great Wall," to partake in a global celebration of wine, culture, and economic development.

Attendees taste Ningxia-produced wine at the Fourth China (Ningxia) International Wine Culture and Tourism Expo. [Photo/chinadaily.com.cn]

Attendees learn about Ningxia-produced wine at the Fourth China (Ningxia) International Wine Culture and Tourism Expo. [Photo/chinadaily.com.cn]

The three-day expo is employing a hybrid model of both online and in-person activities.

The event features a grand opening ceremony, the Helan Mountains East Foothill International Wine Fair, the Helan Mountains Wine Carnival, an International Wine Competition, a National Winemaker Skills Competition, and an International Wine Photography Contest.

More than 300 exhibitors from across the globe are showcasing a diverse array of products, including wines, wine derivatives, brewing ingredients, packaging, and artistic creations. This multifaceted presentation promises a sumptuous feast for wine enthusiasts and industry professionals alike.