Jingyuan county is a beautiful and magical land, immersed in mountains, waters, and culture. Located at the eastern foot of the Liupan Mountain, the county is surrounded by mountains and converging springs, with an average elevation of around 1,800 meters and an annual average precipitation of 658.5 millimeters. Jingyuan county boasts a forest coverage rate of 37.4 percent. The thriving vegetation has created a natural oxygen bar, and the unique climatic conditions have endowed it with abundant cool resources, with excellent weather days exceeding 95 percent. With over 30 captivating cultural and natural landscapes such as Laolongtan, Yanzhi Gorge, Liangdian Gorge, Yanling Temple, and Yehe Valley, the region has a rich historical significance. Emperor Wu of the Han Dynasty toured the area and battles happened in the place during the Song and the Jin dynasties. It is a hub where the Zhenbao Railway, National Highway 312, and National Highway 344 intersect, with the Liupan Mountain Airport located 75 kilometers from the county seat, forming a well-connected transportation network.

Leveraging its abundant ecological and tourism resources, Jingyuan county vigorously develops industries such as cultural tourism, beef cattle and bees, ecological economy, clothing and bags, new energy, and new foods. The county is actively implementing the "tourism+" strategy, with Jingheyuan town being selected as one of the first batch of nationally designated key rural tourism towns, and Yangling village and Yejia village being chosen as part of the second batch of nationally designated key rural tourism villages. "Jingyuan Yellow Cattle Meat" has been awarded the national-level geographical indication demonstration model, with the county's beef cattle population remaining stable at over 100,000 heads. The county has also developed a 41,000-acre forest and grass industry focusing on traditional Chinese medicinal materials, as well as a bee industry producing 250,000 kilograms of high-quality honey annually. "Jingyuan Honey" and "Liupan Mountain Soil Honey" have both been certified by the Ministry of Agriculture and Rural Affairs and the State Administration for Market Regulation. The Fujian-Ningxia cooperation has helped the county to attract investors to set up more than ten enterprises including Juhua Outdoor Products, Aolifei Bags, and Quanxiang Textile, which promotes local economic growth and development. The Fujian-Ningxia Industrial Park has also entered the initial stage of development.

One of the first national demonstration counties for holistic tourism, Jingyuan county has been honored as a national model county for ethnic unity and progress, a national forest tourism demonstration county, one of the first group of nationally designated key counties for holistic tourism creation, and the most beautiful city for distinctive and charming tourism in China. It has also won the fames of the "Most Beautiful Ecological Leisure Tourism County in China," the "Most Beautiful Leisure Resort Tourism County in China," one of the top ten ecological tourism cities in the country, and one of the top 100 best small cities for fresh air for five years. The county has been awarded the title of one of the first national "summer resort destinations" and "China's natural oxygen bar," and has been designated as the fifth batch of national practice innovation bases for "lush waters and green mountains are invaluable assets." Two years ago, it was awarded the "2022 Beautiful China Fresh Air Small City," a demonstration county for high-quality beef cattle breeding in Ningxia, and the base for Angus beef cattle breeding in Ningxia. With the implementation of major projects such as Jinyuan Cattle Street, Yahao Ski Resort, and the Perfume Style Castle Homestay, holistic tourism has made its debut, marking the start of winter tourism, with continuous optimization of tourism formats and scenic environments, and a burgeoning industrial vitality, welcoming an average of 1.6 million visitors annually.

This place harbors endless business opportunities and dreams, nurturing boundless vitality and charm. The time is ripe for investing in projects such as distinctive homestays, tourism product development, hot spring health tourism resorts, and star-rated hotels. Welcome friends from all walks of life to invest and settle in Jingyuan, working together for development.